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Spring Cleaning for My Website

Posted on 3/20/2014 by Landlord Administrator in websites personal branding

It's the first day of spring, and what better time to update my website. After 6-7 years of letting my old site atrophy, rebuilding my personal website seemed way past due.

With the ease of use that Facebook and other social media sites provide, it's easy to fool ourselves into thinking that there is no need for a personal website. However, when you start to think about the history of sites like MySpace and the amount of content we're giving away ... well, it's a wake up call. Do I really want to post all my precious photos to Facebook and then forget to archive them myself? Do I want to document some of the important moments and milestones in life on a website I don't control and hope it's there in 10 years? Not to mention that anything you post (including pictures) is now owned by Facebook ... just read the TOC.

Simple answer: no. I'm putting the important stuff here.

The other consideration is the concept of personal branding. As a consultant, businessman, and person living in the 21st century I've come to realize how important it is to develop a strong online presence. Our personal brand helps us connect with others, build trust, and eventually keeps us employed. It's important to control your online reputation, and one of the ways to do that is to make sure that you control as much of the content about you as possible.

For instance, have you Googled yourself lately? I worked for a guy over 15 years ago that once told me "If Google doesn't know who you are, you are a nobody." So, here I go:

Basic Google: click to try it  (100,000 results)

Location Specific Google: click to try it  (10,000 results)

Business Specific Google: click to try it  (17,000 results)
You should do this for yourself, and if you are a somebody you will dominate the results :)